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PepsiCo acquisisce Rockstar per 3,85 miliardi di dollari

Obiettivo: rafforzare la posizione nel mercato degli energy drink

Fondata nel 2011, Rockstar produce una gamma di bevande pensate per chi ha uno stile di vita attivo, come gli atleti e le rockstar. Da un decennio ha un accordo di distribuzione con PepsiCo per il Nord America.

mtm - 10995
Purchase, Harrison, New York, Stati Uniti, 03/11/2020 14:43
EFA News - European Food Agency

BeveragePepsiCo To Acquire Rockstar

Expanding Presence In Fast-Growing Energy Category

"Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space" said PepsiCo Chairman and CEO, Ramon Laguarta. more

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