Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

PepsiCo acquisisce Rockstar per 3,85 miliardi di dollari

Obiettivo: rafforzare la posizione nel mercato degli energy drink

Fondata nel 2011, Rockstar produce una gamma di bevande pensate per chi ha uno stile di vita attivo, come gli atleti e le rockstar. Da un decennio ha un accordo di distribuzione con PepsiCo per il Nord America.

mtm - 10995
Purchase, Harrison, New York, Stati Uniti, 03/11/2020 14:43
EFA News - European Food Agency

BeveragePepsiCo To Acquire Rockstar

Expanding Presence In Fast-Growing Energy Category

"Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space" said PepsiCo Chairman and CEO, Ramon Laguarta. more

Similar

BeverageHeineken invests 45 million in new research centre in the Netherlands

Named after the chemist Henry Pierre Heineken, the new 8,800 square metre plant is located in Zoeterwoude

Heineken has decided to invest 45 million Euros in a new global research and development centre at Zoeterwoude, the Netherlands. The new centre will be called Dr. H.P. Heineken Centre, named after Henry... more

BeverageIDeA Taste of Italy sells its stake in Wisecap group

Transfer of 35% stake to a European investment office aimed at accelerating company growth

IDeA Taste of Italy, a private equity fund managed by DeA Capital Alternative Funds Sgr, has sold its 35% stake in the Wisecap group to a European investment office, which will provide resources and expertise... more

BeveragePepsiCo closes Chicago plant: unions on the warpath

The multinational company accused of not respecting the deadlines for dismissals

The internal union of PepsiCo, Teamsters Local 727, is on the war footing against the management of the multinational. The dust has been lit by the decision taken by the company’s management to close t... more

◄ Previous page