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Bacardi compra D'Usse Cognac a colpi di rap

Dopo una battaglia legale col proprietario del marchio la multinazionale ha preso il 75,01% del brand

Bacardi ha annunciato l'acquisizione della maggioranza di D'Ussé Cognac. L'operazione è stata condotta da Bacardi e da Shawn Carter, più noto come rapper americano col nome Jay-Z: entrambi hanno annunciato un accordo a lungo termine che rinnova la loro partnership con il marchio di cognac premium.L'operazione in realtà si è conclusa dopo una lunga battaglia legale. Nel 2012, la società di Carter, SCLiqu...

fc - 29040
Roma, RM, Italia, 02/07/2023 14:05
EFA News - European Food Agency

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