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Chianti wine star of e-commerce in China

Second research of the major digital platform for agri-food

The demand for Chianti wine on the Chinese market is growing: according to reports from Pinduoduo, the largest e-commerce platform for the agri-food industry in China, Chianti is among the most requested Italian brands, in the context of an increase in demand for products flying the tricolor flag. A recent livestream held by Pinduoduo to promote Italian wines, as part of the Wine to Asia fair in Shenzhen,...

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Firenze, FI, Italia, 03/12/2021 21:45
EFA News - European Food Agency

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