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Ricola On Air with new advertising campaign in Italy

The spot features the l'Originale brand

The Swiss company Ricola presents a new communication campaign that focuses on humour and a surprise effect. The spot starts by misleading the public and presenting another rather unreal product. It advertises the 'Mini Meadow', a piece of real Swiss herb meadow that can be ordered at home directly from the Alps.The video opens with a farmer who, surrounded by a recognisable Swiss landscape, is lovingly...

hef - 21773
Milano, 11/04/2021 07:36
EFA News - European Food Agency

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