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Editor in chief:
CLARA MOSCHINI

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Barilla, 145 years enclosed in the historical archive

Over 35,000 objects, photos, videos and advertisements of its history have been digitized

International Museum Day is celebrated yesterday 18 May. For this occasion, the Barilla Group invites all its customers to take a virtual visit to the company's historical archive. The project was strongly desired by Pietro Barilla with the aim of preserving and enhancing the historical documentation produced by the company since its birth in 1877, a few years after the unification of Italy. The historical...

hef - 24771

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