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CLARA MOSCHINI

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The progression of food farming is thanks to neuroscience

Supported by Importaco that has launched a line with natural probiotics obtained through nuts

"To predict the success of a product it is increasingly essential to start from the emotional reactions it arouses in the consumer". States Teresa Cercós Fortea, general manager of quality, environment and innovation of Importaco, a group based in Valencia founded in 1940 which presents two main sectors such as dried fruit and natural drinks. The concept was expressed during the two days of the World...

mcm - 25242

EFA News - European Food Agency
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