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CLARA MOSCHINI

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Procaffè, espresso from the Dolomites challenges the market

Belluno-based group focuses on millennials and new markets

Procaffé, one of the Italian and international players for the espresso market, based in Belluno, is aiming to lower the age of its customers, but above all it is aiming to expand abroad. Part of the Austrian Wedl & Hofman group, a holding company active worldwide in food and beverage based in Innsbruck, the Veneto-based brand includes other historic brands, all deeply rooted in the territory with...

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EFA News - European Food Agency
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