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Almost a fifth of all food and drink launches in Europe are organic

Europe is leading the way in terms of organic food and drink innovation

The total share of new global food and drink product launches with organic claims has risen from 6% to 10% between August 2009 and July 2019. Millennials (aged 25-34) and Gen Zs (aged 16-24) in France, Germany, Italy, Spain, and Poland, are the most likely to purchase organic food and drink and are also willing to pay more for these products.

mtm - 9160
London, Regno Unito, 10/02/2019 06:46
EFA News - European Food Agency

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