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ShopFully, avanza il Grande Fratello del marketing

Partnership con Coca Cola Hbc Italia per raggiungere i consumatori al momento degli acquisti

ShopFully, tech company italiana impegnata nel drive-to-store, rafforza la propria presenza nel marketing di prossimità grazie ad una rete di 65.000 trasmettitori bluetooth ("beacon") posizionati all’interno degli store della Gdo e del canale horeca. Attraverso la tecnologia beacon, che dialoga con gli smartphone, sarà possibile inviare ai consumatori, raggiunti dall'applicazione, messaggi rilevanti e i...

hef - 15369
Milano, MI, Italia, 12/10/2020 14:38
EFA News - European Food Agency

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