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Uk. Nestlé focuses on ready-made recipes

The Group acquires the SimplyCook company

Nestlé said it plans to acquire the SimplyCook ready-to-eat recipe company. Another move to strengthen its direct consumer offering in the UK. Founded in 2014, SimplyCook combines "easy to follow" recipes with pre-portioned flavor blends that are delivered directly to consumers. The company distributes the flavored preparations in a recyclable letterbox-sized box which is delivered across the UK via...

hef - 17292

EFA News - European Food Agency
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