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Misleading adv, Italian Jury condems Tonno Mare Aperto (Jealsa)

Close of the "Il Tonno Verità" campaign ordered

On the recommendation of Bolton Food, the Jury for Advertising Self-Discipline intervened on the commercials of the Tuna Mare Aperto campaign, whose final claim was "Il Tonno Verità" (Tuna Truth). The Jury found the commercials to be in contrast with art. 2 where they boast the exclusivity of the can opening system, “Only Mare Aperto has an easy and safe opening”, since the advertiser has not demon...

hef - 17605
Milano, MI, Italia, 03/11/2021 12:07
EFA News - European Food Agency

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