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Qualità delle carni: Assica lancia campagna di comunicazione europea

L’obiettivo è mobilitare la filiera suinicola per stabilire una rinnovata fiducia da parte dei consumatori

“Trust Your Taste, Choose European Quality" è il titolo della campagna triennale, presentata oggi in anteprima alla stampa in occasione dell’Assemblea annuale di Assica. Il programma, che terminerà nel 2024, ha come paesi target Italia e Belgio e gode del co-finanziamento della Commissione europea nell’ambito del Regolamento (UE) 1144/2014 (Azioni di informazione e di promozione riguardanti i prodo...

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Milano, MI, Italia, 06/16/2021 14:32
EFA News - European Food Agency

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