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Aumentano le bevande con poco alcool in Giappone

Verso un trend sempre più salutista; si uniformano i giganti della birra e del vino nazionali

I principali produttori giapponesi di bevande spiritose stanno introducendo nel mercato una serie di prodotti a basso contenuto alcolico, con l'obiettivo di soddisfare le esigenze dei consumatori che temono di bere troppo, specialmente dopo il nuovo invito del governo a restare in casa innescato dall'aumento dei contagi da Covid-19. Il mese scorso, Asahi Breweries Ltd. ha lanciato a livello nazionale...

CTim - 20277
Tokyo, Giappone, 07/29/2021 15:49
EFA News - European Food Agency

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