Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Japan. Alcohol: the craving for lemon explodes

Drinks based on this citrus fruit undermine the beer, which has dropped dramatically in popularity

In Japan, especially among young people, the desire for more or less alcoholic lemon-flavored drinks has exploded, which in a short time replaced the commercial vacuum left by beer, which precipitated ruinously in the general approval rating.And the producers are conforming: according to what the Japanese tabloid The Asahi Shimbun writes in recent days, to correct the course towards the new trend was...

hef - 21330
Tokyo, Giappone, 10/06/2021 07:02
EFA News - European Food Agency

Similar

BeveragePepsiCo closes Chicago plant: unions on the warpath

The multinational company accused of not respecting the deadlines for dismissals

The internal union of PepsiCo, Teamsters Local 727, is on the war footing against the management of the multinational. The dust has been lit by the decision taken by the company’s management to close t... more

BeverageHeineken. The beer of the future: increasingly sustainable and "committed"

Pratolongo (Corporate Affairs Director Italy): "We will continue to reduce water consumption" /Gallery

The four macro-trends identified by Future Concept Lab - an international research institute where behavioral observation supports strategic consulting for innovation - outline how beer will play a leading... more

BeverageBaladin open fest, in Turin the festival of Italian craft beer

By the brewery of Teo Musso from 6 to 8 September 100 brands in showcase

From 6 to 8 September, the Baladin Open Fest 2024, the celebration of Italian craft beer will be staged. One hundred craft breweries will be present with more than 100 beers to tap in Turin, in piazzale... more

◄ Previous page