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Parmigiano Reggiano, il pasticcio dello spot

Parte di una campagna da 5 milioni di euro, bocciato dai social e ritirato

"Ci dispiace se la volontà di sottolineare la passione dei nostri casari è stata letta con un messaggio differente, che non abbiamo avuto la sensibilità di rilevare e che, grazie al dibattito accesosi in rete, raccogliamo con grande rispetto. Questa la ragione che ci conduce a modificare lievemente la pianificazione della campagna, potendo intervenire sul quarto spot apportando alcune modifiche ch...

red - 22403
Reggio Emilia, RE, Italia, 12/06/2021 18:45
EFA News - European Food Agency

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