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Sperlari rilancia Saila liquirizia e il suo “lato oscuro”

La nuova campagna sarà on air da domani 18 febbraio

Sperlari rilancia Saila liquirizia e la riporta in comunicazione, valorizzando il vissuto e la qualità della marca attraverso una brand personality più decisa, ruvida, audace e sensuale. Al centro della nuova campagna un’esperienza intensa di freschezza veicolata attraverso un linguaggio misterioso e sensuale, con l’obiettivo di aumentare la penetrazione sul target uomini 25-44, spiega l'azienda in un...

SaM - 23491
Cremona, Italia, 02/17/2022 16:07
EFA News - European Food Agency

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