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La "rivoluzione" di Coop sulla marca privata

Parlano il presidente, Marco Pedroni, e il direttore commerciale Domenico Brisigotti

Coop ha annunciato la rivoluzione del prodotto a marchio (vedi articolo di EFA News del 13/5/22). Nell’arco di due anni, a partire dal mese di maggio, arriveranno a scaffale circa 5 mila nuovi prodotti (tra riformulazioni, cambi di packaging e proposte fino ad oggi inedite) che innoveranno l’offerta del 50%. La "rivoluzione" è spiegata ai microfoni di EFA News dal presidente di Coop Italia, Marco Pedr...

rsc - 24842
Milano, MI, Italia, 05/24/2022 11:43
EFA News - European Food Agency

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