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Consumi, nulla sarà come prima

Gs1 Italy lancia nuovo codice per analizzare i comportamenti d'acquisto

I consumatori oggi si definiscono e agiscono in maniera differente dal passato: sono mutevoli e multidimensionali: da questa premessa l’esigenza di passare da una più comune indagine di mercato alla ricerca fondativa “Nuovo Codice Consumi”, realizzata da GS1 Italy in collaborazione con Ipsos e McKinsey & Company, con l’obiettivo di comprendere a fondo i comportamenti d’acquisto degli italiani del 2022 e...

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Roma, RM, Italia, 06/24/2022 20:42
EFA News - European Food Agency

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