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Prosciutto di Parma punta alla ristorazione Usa

Massiccia campagna di promozione coinvolgerà 100 ristoranti in 30 stati

Con l’obiettivo di intensificare la penetrazione nel canale foodservice statunitense e rafforzare le performance già positive registrate negli ultimi anni (+32% in volume di prodotto esportato solo nel 2021) il Consorzio del Prosciutto di Parma ha avviato un programma promozionale con tre importanti catene della ristorazione USA (primo mercato estero) e anche con 20 ristoranti indipendenti, grazie al...

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Parma, PR, Italia, 10/13/2022 17:37
EFA News - European Food Agency

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