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Obesità infantile: Lidl vara la pubblicità etica

La catena discount non vuole promuovere prodotti poco salutari per i bambini

Dopo Stato Etico, arriva la "pubblicità etica", e ci domandiamo se ne sentisse il bisogno. Lidl - forse il primo caso in Italia - procederà a eliminare "quasi completamente la pubblicità di prodotti non salutari rivolta ai bambini". La strategia della catena distributiva sarebbe ispirata alle raccomandazioni dell’Organizzazione Mondiale della Sanità (OMS), volte a contrastare l'obesità infantile. A tal...

lml - 28846
Arcole, VR, Italia, 02/01/2023 08:58
EFA News - European Food Agency

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