Nestlé has launched new KitKat Cereal, bringing the taste of the famous chocolate bar to milk bowls. Just like the traditional KitKat bar, the crunchy cereal squares combine wafers with a milk chocolate coating and are a source of five vitamins, calcium and iron.

"We are delighted to announce the partnership between Nestlé Cereals and KitKat -Sarah Fordy, chief marketing officer of Cereal Partners UK & Ireland, said-. This new cereal offers a delicious KitKat taste and has been developed to satisfy consumers looking for an occasional, indulgent breakfast option that can be enjoyed as part of a balanced diet".

KitKat Cereal will be available at UK retailers from mid-April. In Italy, meanwhile, KitKat becomes the star of the breaks on RaiPlay's most anticipated talent show of the year: The Rap Game Italia.