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PepsiCo introduces itself with new logo and less sugar

First make-up after 14 years: marks the "new era" of the iconic drink

For the first time in 14 years, PepsiCo has unveiled a new logo and visual identity. A move, say the company, that marks the brand's "new era". The new design, in fact, features "a bold typeface, a signature pulse and an updated color palette, including the color black, which underscores the brand's commitment to Pepsi Zero Sugar", the brand points out in a statement. Pepsi's new look will be launched...

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Purchase, Harrison, New York, Stati Uniti, 03/30/2023 10:47
EFA News - European Food Agency

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