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US. Burger king in trouble relies on commercials
Troubled chain relies on viral "Whopper Whopper" jingle to lift sales
![Burger King, marchio di Restaurant brands international](https://www.efanews.eu/resources/big/e1b9fe41bce5ba73dddc97ca2564ab7a.jpg.webp)
Burger King is banking on its viral "Whopper Whopper" jingle to boost U.S. sales as part of the crisis-ridden fast-food chain's revitalization plan. The commercial, broadcast incessantly in the U.S. during the National football league playoffs in January, seems to have had an unhoped-for effect, attracting younger customers to its restaurants. The company posted the earworm on TikTok, so fans could...
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EFA News - European Food Agency
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EFA News - European Food Agency