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US. Burger king in trouble relies on commercials

Troubled chain relies on viral "Whopper Whopper" jingle to lift sales

Burger King is banking on its viral "Whopper Whopper" jingle to boost U.S. sales as part of the crisis-ridden fast-food chain's revitalization plan. The commercial, broadcast incessantly in the U.S. during the National football league playoffs in January, seems to have had an unhoped-for effect, attracting younger customers to its restaurants. The company posted the earworm on TikTok, so fans could...

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New York, Stati Uniti, 04/21/2023 12:29
EFA News - European Food Agency

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