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Lavazza si inventa il caffè da Marte

Bizzarrie del marketing in nome della sostenibilità

Lavazza in partnership con Publicis Italy-Le Pub, presenta ¡Marte! For Another Planet. Si tratta di una campagna globale che parte dal claim "un caffè che cresce su Marte" ed è stata creata per sensibilizzare le persone sull’importanza del rispetto per il nostro pianeta. Attivata sulle piattaforme digital e social del brand ha preso inizio il 22 aprile scorso, in occasione della ricorrenza della Gior...

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Torino, TO, Italia, 04/24/2023 07:44
EFA News - European Food Agency

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