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Nestlé-Starbucks: accordo da 7 miliardi di dollari

Il colosso elvetico venderà a livello mondiale i prodotti del brand Usa

Alleanza miliardaria tra il colosso dell'alimentare Nestlé e il re delle caffetterie, Starbucks. Il gruppo svizzero pagherà 7,15 miliardi di dollari in contanti per avere la licenza di commercializzazione perenne nel mondo i prodotti a marchio Starbucks, Seattle Best Coffee, Starbucks Reserve, Teavana, Starbucks Via e Torrefazione Italia. Si tratta di un business da 2 miliardi l'anno, ha spiegato l...

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Seattle, Washington, Stati Uniti, 05/07/2018 11:08
EFA News - European Food Agency

CaffèStarbucks sbarca in Italia, c’è la data ufficiale di apertura

La conferma arriva dal fondatore della multinazionale del caffè

Aprirà a settembre il primo Starbucks in Italia e Il gigante statunitense della caffetteria ha scelto Milano. A due anni dall’annuncio dell’avvio delle attività nel Belpaese, patria del caffè e del ba... more

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