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McDonald's sempre più glocal

Un percorso decennale con Parmareggio per valorizzare le eccellenze del territorio italiano

In dieci anni più di mille tonnellate di Parmigiano Reggiano dop sono state vendute nei ristoranti McDonald's. Numeri imponenti quelli presentati oggi a Reggio Emilia per celebrare il sodalizio fra le due aziende, simbolo di un percorso di valorizzazione delle eccellenze italiane.Il primo prodotto nato da questa partnership fu un panino chiamato “280gr al Parmigiano Reggiano Dop”, un hamburger che...

ruo - 3392
Milano, MI, Italia, 05/23/2018 14:23
EFA News - European Food Agency

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