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Surgelati: il 77,5% degli italiani li acquista almeno una volta l'anno

Un terzo dei consumatori li apprezza per la rapidità di preparazione, un altro terzo per la bontà dei prodotti

Nel comparto sottozero, il segmento merceologico dei piatti pronti ha registrato nel corso degli ultimi anni un notevole incremento, raggiungendo nel 2022 quota 65.000 tonnellate consumate in Italia. Nel 2021, si è registrato il maggiore incremento: +10,2% vs. l’anno precedente e questo risultato è stato confermato anche nel 2022, quando i consumi di piatti pronti hanno registrato una sostanziale sta...

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Roma, RM, Italia, 11/20/2023 11:24
EFA News - European Food Agency

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