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In Italia cresce il "buy now pay later"

La soluzione è adottata dal 57% dei consumatori: prima categoria gli elettrodomestici

Anche nel 2023 il Buy now pay later (Bnpl, ossia compri ora, paghi più tardi) si conferma una delle opzioni di pagamento più apprezzate in Europa e in Italia. È quanto emerge dalla terza edizione dello studio condotto da Kantar per Floa, società al 100% del gruppo BNP Paribas con oltre 20 anni di esperienza nel settore dei pagamenti e del credito. Secondo la ricerca il nuovo trend è "in grado di o...

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Milano, MI, Italia, 05/15/2024 12:46
EFA News - European Food Agency

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