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Diageo tenta di conquistare gli Stati Uniti con l'alcol non alcol

Acquisito Ritual Zero Proof: il co-fondatore David Crooch diventa direttore di Diageo Non Alcohol

L'autunno di Diageo inizia con le grandi manovre negli Stati Uniti. Il marchio di spirits comunica oggi di avere deciso di "espandere la sua posizione di leader nel settore del no alcol con l'acquisizione di Ritual Zero Proof". Dal suo lancio a Chicago, Illinois, nel 2019, Ritual è cresciuta rapidamente ed è ora il marchio di alcolici non alcolici numero uno negli Stati Uniti. Questa transazione, s...

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Roma, RM, Italia, 09/25/2024 16:18
EFA News - European Food Agency

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