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Italians do it better, cosa ci insegna la crisi Campbell/2

I marchi italiani hanno saputo reinterpretare un prodotto "antico" rendendolo sexy anche per i millennials

Le scatolette Campbell sono in crisi e qualcuno ha voluto leggere in questa situazione un cambio epocale: il brand iconico, forse più famoso per la celebrità che gli rese Andy Warhol che per la qualità del prodotto, sarebbe vittima del cambiamento epocale che ha investito i costumi alimentari occidentali. "Oggi, scrive il sociologo Vanni Codeluppi sul Corriere, il consumatore cerca la personalizzazione. Og...

agu - 4465
Roma, RM, Italia, 09/03/2018 16:11
EFA News - European Food Agency

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