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BeverageHeineken Italy: Michela Filippi new Marketing Director

In the company since 2020, the manager has led the growth of the Ichnusa and Birra Messina brands

Starting from January 2025, Michela Filippi has taken on the role of Marketing Director of Heineken Italy. In her new role, the newly elected will consolidate the marketing strategy of the Group's brand... more

BeverageHeineken /2. Non-Alcoholic: There's Still a Stigma in Gen Z

Study reveals that in 5 countries, 21% of young people hide their consumption due to social pressure

The Heineken study announced at the launch of the new campaign (read EFA News ), after interviewing 11,842 adults in five developed non-alcoholic beer markets – the UK, US, Spain, Japan (over the legal d... more

BeverageHeineken: First Campaign of 2025 Celebrates Sobriety

"0.0 Reasons Needed" to dispel the latest prejudices about "zero alcohol" /Video

A clear message: if someone stays sober, no matter why, it is a choice to be respected. This is the core of Heineken's brand new "0.0 Reasons Needed" campaign, coming out in January. While there are still... more