Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Molson Coors espande la sua strategia "analcolica"

Assunti diritti di commercializzazione esclusivi per una gamma di Fever-Tree

Gli analcolici sono il mercato del futuro immediato per Molson Coors, che, in questi giorni ha annunciato la sua partnership strategica con Fever-Tree, fornitore mondiale di mixer e bevande gassate premium. A partire da domani, l'azienda americana assumerà i diritti di commercializzazione esclusivi della pluripremiata gamma di toniche, ginger beer, mixer e altro di Fever-Tree negli Stati Uniti e sarà r...

lml - 47581
Chicago, Illinois, Stati Uniti, 01/31/2025 12:44
EFA News - European Food Agency

Similar

BeverageUnited Breweries rethinks: resumes beer deliveries in India

Heineken company returns to distribute the Kingfisher "with immediate effect" to Telangana Beverages Corporation

United Breweries, known for its Kingfisher beer brand, is taking back deliveries of beer to Telangana Beverages Corporation Ltd (TGBCL) "with immediate effect". The same company reporting to Heineken in... more

BeverageHeineken Italy: Michela Filippi new Marketing Director

In the company since 2020, the manager has led the growth of the Ichnusa and Birra Messina brands

Starting from January 2025, Michela Filippi has taken on the role of Marketing Director of Heineken Italy. In her new role, the newly elected will consolidate the marketing strategy of the Group's brand... more

BeverageHeineken /2. Non-Alcoholic: There's Still a Stigma in Gen Z

Study reveals that in 5 countries, 21% of young people hide their consumption due to social pressure

The Heineken study announced at the launch of the new campaign (read EFA News ), after interviewing 11,842 adults in five developed non-alcoholic beer markets – the UK, US, Spain, Japan (over the legal d... more

◄ Previous page