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Unilever si libera di The Vegetarian Butcher

L'operazione rientra nella strategia di efficientamento dei brand: l'acquirente potrebbe essere Vivera (JBS)

Unilever non crede più nella finta carne, o meglio nella carne "vegetariana". Non solo, come ha ribadito il management, la multinazionale, nell'ambito di una revisione della divisione alimentare, sta scaricando i marchi ritenuti non sufficientemente redditizi. Lo dimostra la decisione appena presa di chiudere il suo brand Vegetarian Butcher: un'operazione annunciata all'improvviso dal nuovo ceo Fernando...

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Roma, RM, Italia, 03/25/2025 07:58
EFA News - European Food Agency

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