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Unione Consumatori: influencer per la “Crema Pan di Stelle”?

Chiesto l’intervento dell’Autorità Garante della concorrenza e del mercato

Oltre un centinaio di post su Instagram con foto che ritraggono il barattolo “Crema Pan di Stelle” sembrerebbero rivelare una vera e propria campagna di influencer marketing orchestrata per il lancio della nuova crema alla nocciola appena messa sul mercato da Barilla. Messe in pubblicazione da microinfluencers e foodbloggers, tali foto infatti non sarebbero accompagnate da didascalie che contengano tag...

mtm - 6356
Roma, RM, Italia, 02/04/2019 14:36
EFA News - European Food Agency

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