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Ferrero al top (con Kinder, Nutella e Rocher) tra i brand italiani con più valore

Anche Campari, Barilla e Lavazza nella classifica BrandZ Top30 Most Valuable Italian Brands 2019

Il valore del marchio "Made in Italy" continua la sua crescita a doppia cifra anno dopo anno, grazie a una solida presenza sulla scena mondiale. È quanto emerge dalla classifica BrandZ Top 30 Most Valuable Italian Brands 2019 stilata da WPP e Kantar, secondo cui i marchi italiani hanno aumentato il loro valore del 14% negli ultimi 12 mesi raggiungendo i 96,9 miliardi di dollari, nonostante il clima...

mtm - 6973
Milano, MI, Italia, 03/20/2019 14:30
EFA News - European Food Agency

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