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McDonald's si compra l'israeliana Dynamic Yeld

Per la gestione digitale delle delle offerte sul punto vendita. Investimento di 300 mln $, secondo Wsj

McDonald's ha annunciano l'acquisizione della società tecnologica israeliana Dynamic Yeld, specializzata insoluzioni di marketing esperienziale digitale sui punti vendita. Mcd sarà così una delle prime società a integrare la tecnologia decisionale nel punto di vendita col cliente in un luogo pubblico. Il colosso di Chicago non ha fornito dettagli finanziari, ma secondo il Wall Street Journal, la soc...

agu - 7064
Chicago, Illinois, Stati Uniti, 03/26/2019 09:14
EFA News - European Food Agency

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