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Olio di palma, bloccata pubblicità denigratoria

Il Giurì dello Iap ha ordinato il blocco degli spot radio della nocciolata Rigoni

"Calma, calma, non c'è olio di palma", recita il claim finale di uno spot radio dedicato alla promozione della nocciolata Rigoni. L'Unione italiana per l'olio di palma sostenibile si è sentita però denigrata da questo messaggio e ha presentato un esposto all'Istituto per l'autodisciplina pubblicitaria.Il giurì dello Iap ha in effetti ravvisato l'intento denigratorio e ha ordinato il blocco della cam...

agu - 8090
Roma, RM, Italia, 06/21/2019 06:00
EFA News - European Food Agency

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