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Arla Foods distribuirà i prodotti a marchio Kraft

L'accordo, valido per i prossimi 12 anni, riguarda il Medio Oriente

Siglato l'accordo tra Arla Foods e Kraft Heinz. Per i prossimi 12 anni la cooperativa danese potrà usare il marchio Heinz per distribuire in Medio Oriente i prodotti caseari acquisiti recentemente da Mondeléz International.

mtm - 8236
Viby, Danimarca, 07/03/2019 12:30
EFA News - European Food Agency

Cheese and dairy productsArla Foods agrees new brand license with Kraft Heinz

Arla Foods gets the license to use to use the Kraft brand in the Middle East

Arla Foods agrees new brand license for Middle East cheese business with Kraft Heinz. The agreement gives Arla Foods the license to use the Kraft brand for the next 12 years in the Middle East on the cheese portfolio recently acquired by Arla from Mondeléz International. more

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