The joint venture between Lactalis and Nestlé born in 2021 and specialized in “ultra fresh” products such as yogurt and desserts, announces the launch In Italy of a new range of creamy yogurts to offer consumers a unique taste experience thanks to the milk cream, an ingredient capable of giving a soft and velvety consistency. The new products of the “Piacere di Yogurt” line are available in four flavors: coconut, vanilla, coffee and apricot.

With the launch of Piacere di Yogurt, Lnpf positions itself as the only player in the yogurt segment to introduce a product enriched with milk cream, a result achieved thanks to the company's commitment to research and development, combined with the quality and expertise that have always distinguished the Parmalat brand.

Piacere di Yogurt represents a strategic entry into the "yogurt gustoso" segment of the market: an important evolution for Lnpf, which in recent years has consolidated a strong presence in the basic and functional yogurt sectors with leading brands such as Sveltesse I love Kefir, Lindahls and Zymil.

"This product launch is an important step for us, allowing us to occupy a new market segment and offer our consumers a new taste experience that combines an innovative formulation with the high quality of Parmalat products," says Giorgio Minelli , Marketing Director of Lnpf and Business Snack Europe Director. "The Lnpf joint venture allows us to capitalize on the expertise and know-how of Lactalis and Parmalat in the dairy sector, supporting our growth in an extremely competitive market such as that of yogurt."